SUSTAINABILITY MARKETING AND INFORMATION TECHNOLOGY

Abstract

The research aimed at Assessing Sustainability Marketing and Information Technology. A total number of two hundred (200) copies of questionnaire were administered to three (3) online marketing firms namely; Swift Logistic (60), Opay (70) and NowNow (70) respectively for which (80) were used for analysis. After cleaning and sorting the copies of the accepted questionnaire they were fed into the statistical package for social science (SPSS). The questionnaire was structured in line with the research objectives, questions and hypothesis of the study. The Pearson product moment correlation coefficient was used to confirm formulated hypotheses. The findings indicate that there is no significant effect on the performance of sustainability market in Nigeria economy. This is due to lack of unfavorable government policies and high marketing inflations and poor technology innovations leading to low GDP. This factor has deterred some marketing innovation and shaper researchers from researching market shifts introduced by technology. The study recommends that sustainability marketing through the environmental dimension should be integrated with technology such that it provides ways of efficiently managing resources and operations. This can include the use of automation processes, artificial intelligence and innovative production processes.