Public Relations, Advertising and Strategic Integration of Entrepreneurial Mindset

Abstract

The concept of integration has become necessary to push forward the frontiers of knowledge and success in strategic communication. To demonstrate synergy across public relations, advertising and entrepreneurship landscapes for instance, this paper took a strategic step to harness the three fields for optimum performance based on a unified strategic messaging and goal. Hinged on an Integrated Marketing Communication (IMC) theory, this paper explored the concepts of public relations, advertising, and entrepreneurship. The paper used the discursive and narrative approaches with a view to align and integrate public relations, advertising and entrepreneurship in a combined approach called PRADE. To build this argument, the paper relied on gamut of existing literature including empirical data in the fields. Additionally, the paper weight opinions of selected experts, professionals and practitioners. Empirical outcomes revealed that the three fields could blend well, together. Strategically, an integrated PRADE is acknowledged and recommended with a higher percentage of advantages in the concentrated combinations that guarantee efficiency, effectiveness and boost for a unified business. The paper further recommends this strategy for application in every project where entrepreneurial success is required.