Madonna Journal Of English & Literary Studies (MAJELS) http://journal.madonnauniversity.edu.ng/index.php/MAJELS <p><strong>The Official Journal Of The Department OF English Madonna University Nigeria, Okija Campus MAJELS</strong> is a learned double - blind, peer-reviewed journal of the department of English, Madonna University Nigeria, Okija Campus. It publishes original research articles and new scholarly findings in languages, linguistics, literature, and communication studies. It encourages research articles from transdisciplinary and multidisciplinary perspectives. Specifically, the journal aims to promote new frontiers in critical enquires in the area of:</p> <p>• Language and Linguistics</p> <p>• Literature</p> <p>• Communication and Mass Media</p> <p>• Performing Arts</p> <p>• Cultural Studies</p> en-US udejimaureen@madonnauniversity.edu.ng (Department of English language and Literary Studies) Wed, 19 Jun 2024 00:00:00 +0000 OJS 3.1.2.1 http://blogs.law.harvard.edu/tech/rss 60 Snail-Sense Feminist Application for Women Empowerment in Selected Works of Ogochukwu and Adichie http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/144 <p>In an attempt to analyse the challenges encountered by women in<br>Nigerian literary context, Akachi Ezeigbo came up with Snail-sense<br>feminism as a viable option to tackle women's problems and to fill the<br>gaps of non-consideration of western education and self-identity to<br>promote women empowerment. The aim of this study is to deploy the<br>Snail-sense feminist model, derived from the habit of the snail and<br>which advocates dialogue, negotiation, good education and individual<br>empowerment, to advocate for women emancipation and<br>empowerment in Ogochukwu Promise's In The Middle of The Night and<br>Chimamanda Adichie's Purple Hibiscus. The objectives of the study<br>include locating the challenges encountered by women in the selected<br>novels, projecting the need for effective dialogue, western education<br>and self-identity in pursuit of success as strategies for women<br>emancipation and empowerment. The qualitative research<br>methodology is used to analyse the non-numerical data represented in<br>the selected novels. The findings of the study include; (i) lack of sound<br>western education limits the attainment of greater heights for women(ii) lack of effective dialogue and conciliatory approach are<br>contributory factors to the inability of women's emancipation and<br>empowerment as portrayed in the novels. This study concluded that the<br>application of indigenous Snail-sense strategies can complement other<br>feminist strategies to achieve the desired women emancipation and<br>empowerment. This study thus recommended Snail-sense feminist<br>theory as suitable for literary analysis in Nigeria in particular and Africa<br>in general.</p> Akanmode Olushola Ayodeji (Ph.D.) Copyright (c) 2024 Madonna Journal Of English & Literary Studies (MAJELS) http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/144 Wed, 19 Jun 2024 09:41:19 +0000 Syntactic Analysis of Topicalization in Ikwuano Igbo http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/145 <p>The aim of this paper 'Syntactic Analysis of Topicalization in Ikwuano<br>Igbo' is to examine topicalization in Ikwuano, with a view to<br>establishing the Ikwuano strategy. Syntax deals with the rules and<br>guidelines for sentence formation while word order arrangement<br>contributes a lot in the grammaticality of a sentence. Topicalization is a<br>mechanism of syntax that establishes an expression as the sentence or<br>clause topic by having it appear at the front of the sentence. This<br>research argues that topicalization is an unbounded movement; it claims<br>that, there is a complex interconnection between topicalization and<br>focus in the language as no constituents of a sentence can be focused<br>without topicalizaion. The Theoretical framework for this study is the<br>movement principle of principles and parameters of Noam Chomsky. In<br>the process of movement, an element iterates from one place to the<br>other. This work explains the motivation for the topicalized strategy and<br>its behavior in the language. The data for this paper is elicited utterances<br>by adult native speakers from Ikwuano and intuition from the researcher<br>who is a native speaker. Finding reveals that, when the moving<br>constituent is extracted from its logical position, it leaves behind a copy that is regarded as a ghost of the moving item. This study argues that<br>topicalization is a kind of focusing and fronting of constituent's<br>structure because it involves the preposing of the item to be topicalized<br>as a leftward movement rule.&nbsp;</p> Blessing Ugochi Uwasomba Ph.D Copyright (c) 2024 Madonna Journal Of English & Literary Studies (MAJELS) http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/145 Wed, 19 Jun 2024 11:22:35 +0000 The Impact of Religiosity on Human Resource Management in Public Sectors in Nigeria http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/146 <p>Religiosity has been identified as one of the critical factor that<br>influences human resource management practices in the public sector in<br>Nigeria. This paper explores the impact of religiosity on human<br>resource management in the public sector in Nigeria. Using an ex-post<br>facto research, this study is anchored on secondary sources, wherein<br>content analysis was utilized. More so, the social-exchange theory was<br>applied as theoretical framework of analysis. The findings of the study<br>show that religiosity influences efficiency, leadership, recruitment,<br>development, performance appraisal and reward systems in the public<br>sector in Nigeria. Similarly, it was found that religious beliefs and<br>practices are considered in the recruitment and staff selection while<br>training and development programs are align with religious values. On<br>the other hand, performance appraisal systems are influenced by<br>religiosity, with managers considering moral and ethical conduct of<br>staff alongside their job performance. This paper concludes that<br>religiosity has a significant impact on human resource management<br>practices in the public sector in Nigeria as well as recommends that<br>human resource manager need to be aware of religious beliefs and<br>practices of their staff in order to manage them effectively</p> Chisom S. Ugwuewo, Maduabuchi I. Edeh, Ikedi J. Ugwuanyi Copyright (c) 2024 Madonna Journal Of English & Literary Studies (MAJELS) http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/146 Wed, 19 Jun 2024 11:26:02 +0000 A Comparative Analysis of E-learning and Conventional Teaching Methods in Higher Education http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/147 <p>The rapid advancement of technology has transformed the landscape of<br>education, with e-learning emerging as a popular alternative to<br>conventional teaching methods in higher education. With the<br>widespread availability of online resources, e-learning has gained<br>popularity as an alternative or complementary method to traditional<br>face-to-face instruction. However, the extent to which e-learning can<br>match or surpass the outcomes achieved through conventional teaching<br>methods remains an open question. This study aims to address this gap<br>in knowledge and provide a comprehensive analysis of both<br>approaches. This comparative analysis research specifically<br>investigates and compares the effectiveness, advantages, and<br>challenges associated with e-learning and conventional teaching<br>methods in the higher education context. By examining these factors,<br>the study intends to provide insights into the strengths and weaknesses<br>of each method, contributing to the understanding of their implications<br>for teaching and learning in higher education. Research was conducted<br>with the assistance of teachers from three higher educational institutions in Anambra State, Nigeria. A questionnaire survey was<br>designed and distributed to voluntary respondents, keeping in mind key<br>areas of conventional and e-learning teaching methods. The data was<br>analysed using simple sampling proportions and Modality of<br>Preference theory, propounded by Neil Fleming (1987). The theory was<br>designed to help students and others learn more about their individual<br>learning preferences. Findings indicate that adopting contemporary<br>digital technology in higher education offers greater benefits, but<br>teachers should take into account student requirements, class<br>objectives, and potential challenges before choosing a teaching<br>technique. It equally advocates the cooperation of both teaching<br>approaches for optimal learning outcomes. The study will contribute to<br>a deeper understanding of the benefits and limitations of both<br>approaches, offering insights to educators, institutions, and<br>policymakers for informed decision-making.</p> Ebele Nwafor Copyright (c) 2024 Madonna Journal Of English & Literary Studies (MAJELS) http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/147 Wed, 19 Jun 2024 11:39:27 +0000 Sexism and Girl-Child Exploitations Madonna in Akachi Adimora-Ezigbo's Trafficked and Sefi Atta's Swallow http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/148 <p>This research entitled “Sexism and Girl-Child Exploitations in Akachi<br>Adimora-Ezigbo's Trafficked and Sefi Atta's Swallow” explores sexual<br>harassment and exploitation as portrayed by the two novelists in their<br>novels. The researchers noted the considerable skill used by the authors<br>in portraying the plight of young girls in a merciless world dominated by<br>greedy, irresponsible and often cruel men and careless parents in their<br>lives. In Akachi Adimorah – Ezeigbo's Trafficked: the young, innocent<br>and naïve girls are taken advantage of, and sold out for prostitution and<br>other money – making ventures by those they trusted. At the end of the<br>day, humiliation, dehumanization and even demented lives become<br>their fate contrary to their expectations. Sefi Attah's Swallow discusses<br>abuse, domestic violence and intimidation that stare the helpless young<br>maidens in the face as they cannot change their sad situations<br>individually. The authors talk about the issue of sexual harassment<br>which stands out amongst the already existing ones as she did that while<br>addressing other social issues like drug trafficking, tyranny, bad<br>governance and parental irresponsibility. The study discovered the<br>gravity of sexism and exploitation on young girls in our society. The<br>theoretical approach adopted by the researcher in this work is feminism.<br>The data for this study is from primary sources like the selected texts and<br>secondary sources like journals and interviews. The study concludes<br>that it is highly plausible that there will be positive and visible<br>representations and construction of gender and gender issues which will create avenues for new challenges and clarification of women's<br>understanding of the past and present, as well as their visions for the<br>future.&nbsp;</p> Ezennadiri Chukwudi Samue, Rev. Okonkwo Theodore Ilechukwu Copyright (c) 2024 Madonna Journal Of English & Literary Studies (MAJELS) http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/148 Wed, 19 Jun 2024 11:48:21 +0000 Phonological Analysis of English Language on Selected Undergraduate Students http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/149 <p>The English language has been marked as an embodiment of<br>inconsistencies and this is obvious that special attention needs to be<br>given to it. The need is especially itching when one considers that by<br>virtue of it being a prestigious and an international language, students,<br>specifically, English language students, encounter many problems now<br>and then; and despite the fact that pronunciation is taught in courses like<br>Spoken English, Phonetics and Phonology, there are still flaws in<br>students' pronunciation as they battle with confusion caused by such<br>inconsistencies. As a result, this study anchored on the factors that<br>hinder students' competence in oral pronunciation. Specifically, it<br>studied the impact of inconsistency of English sound-spelling system<br>on students learning English as their second language in the Department<br>of English Language and Literature, UNIZIK, Awka. However, its<br>relevance will bring to bear some unnoticed phonological treasures<br>embedded in the English language which in turn, helps in speaking the<br>language without a foreign accent. In order to achieve the set purposes,<br>the data were collected through the transcription of English words which were administered to forty (40) students from the mentioned<br>institution through random sample method and were analysed within<br>the scope of Error Analysis Theory which was propounded by Stephen<br>Pit Corder and his colleagues in the late of 1970s. It was revealed that<br>the inconsistency of sound-spelling system militate against students'<br>proficiency in oral English communication.&nbsp;</p> Ijiokeke Nneamaka Maryann Copyright (c) 2024 Madonna Journal Of English & Literary Studies (MAJELS) http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/149 Thu, 20 Jun 2024 09:34:38 +0000 African Novel in the 21 Century: Afropolitan Mobility in NoViolet Bulawayo's We Need New Names http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/150 <p>The body of African novel has come of age after about seven decades. It<br>has over time borne witness to the myriads of politico-economic and<br>socio-cultural events in the continent. However, since the inauguration<br>of the contemporary transnational turn in postcolonial discourses, it has<br>spread its horizon beyond the frontiers of its continental boundaries via<br>the route of the literary enterprises of African writers like Chimamanda<br>Adichie, NoViolet Bulawayo, Yaa Gyasi, Okey Ndibe, Chris Abani and<br>others in the Diaspora. Applying the thesis of postcolonial studies this<br>paper examines the phenomenological literary representation of<br>Afropolitan mobility in Bulawayo's We Need New Names. The aim is to<br>discover the challenges of the African identities in transit across the<br>globalized world of transmutation and flux. It concludes that the<br>mobility of African citizens of the world is an expression of the freedom which postcolonial independence introduced.</p> Laurel Chikwado Madumere PhD, Maureen Ngozi Ndu PhD Copyright (c) 2024 Madonna Journal Of English & Literary Studies (MAJELS) http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/150 Thu, 20 Jun 2024 09:47:02 +0000 Authenticity in Nollywood Costuming http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/151 <p>Nollywood is often charged by its critics with being insufficiently<br>authentic in costuming indigenous period and cultural films. This<br>charge comes from the desire for authenticity; the desire to see<br>indigenous Nigerian period films costumed in their pristine form and<br>design. Costume aside authenticating the characters in space and time,<br>establishes the class, status, gender, age and power of the actor.<br>Authenticity in costume demands a full knowledge of the cultural and<br>social identity of the era. This paper examines the authentic<br>representation and presentation of costume in pristine movies. Two<br>Nollywood Pristine movies, Adaeze, directed by Amayo Uzo phlips and<br>costumed by Ogoo Okechi and the film Osun Sengese, directed by<br>Adebayo tijani, Ojopagogo and costumed by Madam Goldspot are<br>read. The paper identifies the place of Nollywood in creating<br>authenticity in costume as there are tools for recording, preservation,<br>and transmission of our cultural heritage in dress and accessories.</p> Maureen Ndu PhD Copyright (c) 2024 Madonna Journal Of English & Literary Studies (MAJELS) http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/151 Thu, 20 Jun 2024 10:01:30 +0000 Press Coverage of Agricultural News: A Content Analysis of Selected Newspapers http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/152 <p>Agricultural input towards national development dropped to an<br>abysmal level on account of the oil boom and other problems besieging<br>the agricultural sector. Nevertheless, the importance of agriculture to<br>national development cannot be over-emphasized especially now that<br>Nigeria is struggling to get out of the economic recession caused by<br>declining oil prices, massive unemployment, hunger, etc. Within this<br>context, this study examined press coverage of agricultural news. The<br>study adopted quantitative and qualitative content analysis as its<br>research methodology. Framing and development theories were<br>considered as theoretical discourse. The population of the study consists<br>of 310 newspapers, and the four papers under investigation constitute<br>the sample size of the study. The four papers were purposively selected<br>due to their circulation strength, and wide coverage of issues. The study<br>found that 70.2% of stories studied covered agriculture positively.<br>However, the findings also revealed that only 4.4% of agricultural news<br>was seen on the front pages, 0.9% on the back page and 6.8% centre<br>spread pages while 87.10% used in the inside pages in the four<br>newspapers, which indicate lack of prominence. The study concluded that newspapers' coverage of agriculture in the development of a world<br>needs to be given prominence bearing in mind the potentials of<br>agriculture in the development of a world-class economy.</p> Mohammad Garba Kuchi, Aondover Eric Msughter Copyright (c) 2024 Madonna Journal Of English & Literary Studies (MAJELS) http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/152 Thu, 20 Jun 2024 10:35:14 +0000 Environmental Degradation and Attendant Consequences in Tanure Ojaide's The Activist http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/153 <p>This paper entitled “Environmental degradation is one of the<br>foremost cankerworms plaguing the Niger-Delta region of our<br>country”, Nigeria. The discovery of oil there has become a curse<br>instead of a blessing to the people there. The activities of the oil<br>companies there and with the trait support of the Federal<br>Government has become a source of sorrow and nightmare to the<br>inhabitants whose local environment has been destroyed. So in this<br>study, "Environmental Degradation in Tanure Ojaide's The Activist "<br>the researcher sets out to portray how the writer criticised the events in<br>his society, and how the story serves as a reflection of the problems of<br>the masses and the downtrodden in our society. The novelist made use of<br>the literary medium to satirise the leaders in Africa and their styles of<br>exercising reins of power which, instead of ameliorating the problems<br>of the people and bringing in even development, only succeed in<br>creating more suffering, pain and disappointment. Tanure Ojaide shows the humiliation, oppression, insensitivity, waste of lives, exploitation,<br>cruelty of the ruling class, especially the military, on the citizens, as a<br>result of greed and capitalist tendencies, which impoverish the citizens<br>further. The researcher used both primary and secondary sources in the<br>analysis of data. The findings showed that the citizens of the NigerDelta experience betrayal, oppression, deprivation, and environmental<br>degradation as a result of oil exploration. Unfortunately, their leaders do<br>not care much about their problems as they are only interested in selfish<br>acquisition of wealth to the detriment of the people.</p> Nwafor John Onyema, Mba Chinwoke .G. Copyright (c) 2024 Madonna Journal Of English & Literary Studies (MAJELS) http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/153 Fri, 21 Jun 2024 08:59:04 +0000 Samuel Selvon`s The Lonely Londoners: A Significant Example of World Literature Written in English. http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/154 <p>World literature is seen as a mode of reading across national boundaries. The Eurocentric nature of world literature in the post-colonial era has made <em>The Lonely Londoners </em>a good example of world literature as it is originally written in English. It is recognized as a text whose reception extends its local readership. This is so because immigrants from around the world relate to the problems encountered while trying to be upwardly mobile in the British center as highlighted in the novel. This study is interested in the discussion of the novel <em>The Lonely Londoners </em>as a significant example of world literature written in English. The study adopts textual analysis as its method. This is done within the theoretical framework of post-colonialism as proposed by scholars. The study shows that <em>The Lonely Londoners </em>is a literary work that is embraced globally and exists as a genre belonging to the literary period of postmodernism. It focuses on the ideas of migration, integration, and post colonialism. Also, it unveils the realities of immigrants in the post- war immigrant communities of the British capital. The author has written many books in which he mostly explores the experience of immigrants from different parts of the world. The novel is considered a world literature because it has been translated into major languages of the world and transcends the culture and civilization of its country of origin to showcase the events and practices in a different society.</p> Ozaveshe-Michael Rita Ifeoma Copyright (c) 2024 Madonna Journal Of English & Literary Studies (MAJELS) http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/154 Fri, 21 Jun 2024 09:25:06 +0000 Rhetoric of Fake News and Social Media Activism in Nigeria http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/155 <p>This article examines the meaning of fake news in its different<br>understandings, the closing of the media space in Nigeria, the rise of<br>critical voices on social media, analysis of the strategies employed by<br>the Government “trio” of Nigeria's Information and Culture Minister,<br>Mr Lai Mohammed, the President's Special Adviser on Media and<br>Publicity, Mr Femi Adesina and the president's Senior Special Assistant<br>(SSA) on media and publicity, Mr Shehu Garba to muzzle critical<br>voices, particularly in Tweets. The study uses rhetorical analysis to<br>analyse the selected government officials' tweets and indicate attempts<br>at muzzling critical voices and thereby endangering Nigeria's<br>democracy. The study, thus, recommends a new and collaborative local<br>and global effort to protect free speech and critical voices in Nigeria.</p> Peter Eshioke Egielewa, Ph.D Copyright (c) 2024 Madonna Journal Of English & Literary Studies (MAJELS) http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/155 Fri, 21 Jun 2024 09:32:57 +0000 Actualizing Agricultural Development Programmes in Nigeria Using Communication Strategies http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/156 <p>The paper examines how Agricultural Development Programmes can<br>be actualized in Nigeria using Communication Strategies. Data was<br>collected through questionnaire. The population of the study was all<br>beneficiaries of Agricultural development programme fund in Nigeria<br>using multi-stage sampling technique. The finding of the study<br>indicated that some of the beneficiaries of Agricultural development<br>fund were not well informed. This made Agricultural development not<br>to be actualized to its potentials, thereby creating scarcity and lack of<br>Agricultural produce. The paper recommended that, the Federal, State<br>and Local Government officials through which the donors operate,<br>should apply verbal communication strategies in educating the farmers<br>on how to use new technologies and new products in developing<br>agricultural products in Nigeria.</p> Prisca Godspower Ochulor Copyright (c) 2024 Madonna Journal Of English & Literary Studies (MAJELS) http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/156 Fri, 21 Jun 2024 09:39:09 +0000 Representation of Human and Animal Proximity in Zake Mda's The Heart of Redness and The Whale Caller http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/157 <p>The paper examines human and animal proximity in the novels of Zake<br>Mda namely The Heart of Redness and The Whale Caller. The study<br>also examines the relationship between humans and animals in the<br>aforementioned texts from an ecocritical perspective. Critical attention<br>is paid to Cajetan Iheka's strand of ecocritcal theory which is peculiar to<br>Africa and Nigeria in particular. The study considers animals as an<br>important part of the environment irrespective of human activities that<br>are detrimental to the lives and living conditions of animals in our ecosystems. While animals are exploited in the novels, on the other hand,<br>they are indispensable to man as they are fundamental to biodiversity<br>and the ecosystems. Major ecological issues are illuminated in the<br>study. In conclusion, humans and animals cannot be totally separated<br>and the researchers recommend that further critical research should be<br>conducted on ecocritical studies globally.</p> Prof. Onyemaechi Udumukwu, Dr. Ibiene. E . Iboroma, Ifediora Okiche Copyright (c) 2024 Madonna Journal Of English & Literary Studies (MAJELS) http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/157 Fri, 21 Jun 2024 10:18:31 +0000 A Critical Discourse Analysis of Ideologies in Twitter Posts on #EndSARS and Nigeria's 2023 General Elections http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/158 <p>Nigerian youths have at various times embarked and participated in<br>protests to register their displeasure at some government policies<br>through engaging in physical and media movements. For example,<br>'Occupy Nigeria' one of the notable protests, was staged by these youth<br>to protest the proposed increment in the prices of petroleum products by<br>physically occupying streets and government facilities in 2012<br>following the design of Occupy Wall Street movement in the US.<br>Another prominent protest, #endSARS in 2020 was staged by the<br>youths in virtually all the states of Nigeria over police manhandling of<br>citizens. It is adjudged to be a coordinated protest which involved most<br>Nigerian youths. Police brutality on Nigerians has increased<br>exponentially leading to extra-judicial killings in some instances.<br>Public outcries against the excesses of the police have gone unheeded.<br>In order to pacify the public, the police authorities had at various times<br>in the past announced the dissolution of the Special Anti-Robbery<br>Squad (SARS) in principle. This study critically examines the discourse<br>of posts by Nigerian youths resident in the country on Twitter in the<br>#endSARS protests of 2020 and its implications for the 2023 general elections. Data analysis is based on van Dijk's ideological discourse<br>analysis. Findings reveal the use of a variety of discursive structures and<br>strategies to express ideological beliefs based on negative<br>lexicalization, hyperbole, compassion, apparent altruism, apparent<br>honesty, negative comparison, warning, and norm and value violation<br>among others.&nbsp;</p> Tongshinung Goteng Copyright (c) 2024 Madonna Journal Of English & Literary Studies (MAJELS) http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/158 Fri, 21 Jun 2024 10:38:43 +0000 Effective Communication: An Emphasis on Clarity http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/159 <p>Communication is a process of shared meaning. When meaning is not<br>understood in a communication context the whole essence of<br>communicating with someone is lost due to gap in the process. This<br>paper attempts to fill the gap which is responsible for obscurity in<br>meaning and failure in sharing clear and understandable messages in<br>many of our communication endeavours. It is a discourse analysis of<br>selected writing problems that hinder clarity in writing and make our<br>communication ineffective. It is hinged on the three-part theories of<br>Cognitive Load, Cognitive Learning, and Cognitive Bias. The aim is to<br>comment on the importance of clarity in the very nature of<br>communication and re-emphasize its worth for human survival. The<br>paper appraises the linear, interactive and transactional conceptions of<br>the communication art. The research randomly assembles some factors<br>that affect clarity and constitute barrier to effective communication in<br>daily encounters using documentary and discourse approaches. The<br>results of the field selection uncover some salient principles and<br>anatomy of effective communication based on clarity. The field<br>outcome reveals the need to take clarity seriously if our communication must be devoid of misunderstanding, rift and rancour. Hence the report<br>stresses the need for a sender of message to have clear purpose for<br>conveying messages which are received, interpreted and understood by<br>the receiver exactly as intended by the sender in such a way that both<br>(sender and receiver) are satisfied and happy with the communication<br>outcome. The paper recommends a checklist to keep our<br>communication simple, easy to read, understand and to the point.</p> Zorte Nbogana Maamaa, PhD Copyright (c) 2024 Madonna Journal Of English & Literary Studies (MAJELS) http://journal.madonnauniversity.edu.ng/index.php/MAJELS/article/view/159 Fri, 21 Jun 2024 15:32:37 +0000